Some BFFs are just meant to be. See Gwyneth Paltrow and Stella McCartney – the alpha beauty and the Olympic-worthy designer. Even their names – Gwenyth and Stella – trip off the tongue together, like some sort of post-Abba Scandinavian pop group ready to take over the pop charts.
Instead, it was announced today, following rumours last week, that the pair would be collaborating on a line of clothes for Paltrow's lifestyle website, Goop. Speaking to fashion website WWD, Paltrow said "we complement each other".
Launching next Friday, the result of their alliance will be perfect basics, as you might expect. "This is a big reflection of her [Paltrow's] life," says McCartney, of the range. "These designs are not going to blow anyone away. They are staple pieces." While pictures are yet to be released, items apparently include a black blazer, black jeans, a black jumpsuit and the Beckett bag in black, grey and white. Only available in the US arm of the site, prices start at around $795 (£510), so they don't come cheap, but they are about equivalent of the prices of McCartney's main line.
The precise monochrome colour palate suits brand Paltrow and will no doubt sell well with Goop-ers out to emulate their guru's life, recipes and style. The site is a place where Paltrow says she "shares life's positives", and those have included clothes for a while. She has introduced other collaborations with very Paltrow brands, ranging from cashmere from Chinti & Parker to swimwear by Melissa Odabash.
None of them has been as flawless as this, though. Paltrow has been a loyal red carpet supporter of McCartney, so the rise of the two of them is already linked and associated with a glossy, if slightly control freaky, lifestyle of quinoa on tap, a beautiful brood and having great pins over 40. Gwyneth and Stella joining forces in an official manner is like the stars aligning. You're left wondering what took them so long.
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