The industry body has been announced.
Vogue Australia’s editor-in-chief Edwina McCann, who championed the initiative, will preside as the first chairperson of the Australian Fashion Chamber (AFC). The body’s other founding members are Malcolm Carfrae, executive vice president, communications, Calvin Klein; Anthony Kendal, communications director; Melissa Grace, fashion communications manager, Woolmark, and Kara Hurry, marketing, Gap and Brooks Brothers, Oroton Group.
The AFC was established to support the domestic fashion industry by nurturing talent and education, providing leadership and promoting local designers on an international scale.
“The AFC is a welcome addition to Australia’s fashion landscape that will help foster young talent and create sustainable, unique and inspiring businesses of which we will all be proud,” said McCann.
With successful models in the British Fashion Council and Council of the Fashion Designers of America, the idea was initially sparked by a conversation McCann had with US Vogue editor-in-chief Anna Wintour, who suggested she set up an Australian version.
The AFC’s full 20-person board will be announced next month. The current board members, including McCann, Carfrae, Kendal and Grace, are Alison Veness, editor of 10 Magazine, designer Nicky Zimmermann, Kellie Kush, editor of Harper’s Bazaar, Leanne Whitehouse, director of the Whitehouse Institute of Design and Nancy Pilcher.
Toni & Guy and AMP Capital have signed on as partners of the not-for-profit organisation, which is inclusive of designers, retailers, hair and make-up artists, photographers, art directors and graphic designers.
The AFC will work alongside IMG Fashion, Virgin Australia Melbourne Fashion Festival and the Textile Fashion Institute of Australia.
A seminar will be held on April 10 during Mercedes-Benz Australia Fashion Week to introduce the board members and reveal more about the body’s future initiatives.
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