DISCOVER all the hard work and preparation that went into Beyoncé's H&M shoot, with this behind-the-scenes video. The Vogue cover girl stars in the retailer's high-summer campaign, modelling a series of swimwear.
"It's incredibly unique to have Beyoncé for a campaign. It doesn't get bigger than that. Of course we have to do something which excites her as well as us," explained Donald Schneider, H&M creative director. "We have a fantastic creative team who came up with this idea to incorporate the elements; earth, wind, fire and water - to create drama and make something just visually stunning."
The short film shows the sheer size of the team working on the shoot - and gives an insight into the complex set production and last-minute push to get everything ready in time ("I have to learn the choreography in five minutes," says Beyoncé).
"She's excited about it and seems really happy. It's kind of a magic moment for all of us," said Schneider. "I don't think fashion has ever been shown this way."
Watch the video at the following address, then see the final advert in full here.
http://www.youtube.com/watch?v=RfgiD5XHubQ
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