Matches Changes Brand Name

MATCHES has renamed itself matchesfashion.com. The move comes in a bid to "unify the brand and create a truly omni-channel experience for the customer", as a statement from the company read this morning.
The new name will be applied to all platforms of the business, including its 10 London stores and website. The company was first established by husband and wife Tom and Ruth Chapman, who opened the first Matches shop in Wimbledon in 1990, and now act as joint CEOs.
"We are now a global omni-channel retailer and, in order to deliver the best luxury fashion experience possible, we are aligning all of our platforms under one brand name, matchesfashion.com," they said. "We believe this creates a seamless experience at every touch point for our clients worldwide."